Who We Are
Neurocore Brain Performance Centers specialize in data-driven, brain-based diagnostics and treatments that help children and adults improve concentration, sleep better, and manage stress. Founded in 2004, Neurocore has quickly become a national authority in applied neuroscience.
Using data from quantitative electroencephalography (qEEG), along with other physiological measures, Neurocore gains a deep understanding of why a person’s health and well-being may be compromised. Neurocore has provided diagnostic qEEG to thousands of children and adults.
Once the assessment is completed, Neurocore uses neurofeedback therapy to train the brain to operate more efficiently. In one study of children who were on ADHD medication, 81% of them who completed Neurocore's neurofeedback program eliminated or greatly reduced their medications for ADHD. This research was done in collaboration with a major Midwest insurance company. In addition, the children's parents reported improved performance and behaviors. Adults report better sleep, renewed focus and significant relief from stress after completing the program.
Chief Executive Officer
Mark brings a wide range of executive leadership experience to Neurocore. Prior to joining Neurocore, Mark was the president of MDVIP. Under his leadership, MDVIP grew from an early stage company to the largest concierge medicine company in the U.S. Mark was an executive at Procter & Gamble for 18 years, where he led large global brands like Aleve, Crest, and Vicks. Mark also led the company into new categories, including consumer medical devices, at home diagnostics, and health services. Mark also is the founder of ScaleRx, a leading consumer healthcare consulting firm that helps Fortune 100 companies, innovative start-ups and private equity firms succeed in the dynamic world of healthcare and consumerism.
Dr. Elyse Kemmerer White, PhD
Chief Science Officer
Dr. White serves in a wide range of clinical leadership areas for Neurocore, leading clinical outcomes research and working diligently to improve brain performance training for every Neurocore client through technology advancements. Prior to joining the Neurocore executive team, Dr. White received her doctorate in Neuroscience from the University of Michigan, where she also completed a post-doctoral fellowship in the Psychiatry Department, investigating the interactions among nutrition, stress and mental health. Following a second fellowship in Medical Innovation, Dr. White co-founded the Ann Arbor-based medical device company Tangent Medical Technologies, taking the company from concept to international sales.
Rick oversees all operations for Neurocore including program implementation, site development, financial management, human resource management and IT systems. He has served Neurocore since its founding in 2004 and was instrumental in the design and development of the current Centers to ensure the delivery of a superior customer experience and meaningful health outcomes. He is a Certified Public Accountant, and previously practiced public accounting at Ernst & Young.
Vice President, Marketing & Growth
Rob oversees all marketing, communications and business development activities for Neurocore. Working with traditional media, digital marketing, social media, video and analytics, he is focused on creating messaging and experiences that allows Neurocore to reach, educate and help prospective and existing clients. Prior to joining Neurocore, Rob was part of the executive team at Acrisure where he oversaw all marketing and communications for the company that experienced 10x growth during his tenure. He has also been involved in multiple successful start-ups, and won a Start Garden funding award for a video production business concept.
Director of Clinical Operations
Nick directs diagnostic and clinical operations for Neurocore, managing the company's growing team of licensed clinical specialists and specifically trained client advocates across all Brain Performance Centers. Nick brings to the organization a passion for marrying science and customer service. As Director of Clinical Operations, Nick has worked to refine and streamline the client experience — both during initial testing and brain performance training — to continue to improve client outcomes. Nick has been an influential member of the Neurocore team since 2006, when he came aboard as office manager at the Grandville Center. He has served in a variety of roles in the past decade — among them, peak performance training with business executives and professional athletes. Nick holds a Bachelor of Business Administration from Grand Valley State University and a Master of Arts in Counseling Psychology from Western Michigan University.
Rachel Martin, LMSW, BCN
Lead Training Coordinator
Rachel develops and oversees the training for all in-center staff. She works closely with Dr. White and Nick to ensure Neurocore’s training process facilitates clinical accuracy and an excellent client experience. Rachel has her Masters of Social Work from the University of Michigan and is Board Certified in Neurofeedback from the Biofeedback Certification International Alliance (BCIA) as well as an approved mentor for those seeking certification. She joined the Neurocore team in 2013 as a Clinical Specialist at our Livonia Brain Performance Center. Prior to working at Neurocore, Rachel participated in two internship programs at the Walt Disney World Resort. She also interned at Lucas County Juvenile Court’s – Court Appointed Special Advocates (CASA) where she assisted in updating the CASA training manual used by new volunteers.
Kayleah is the Clinical Biostatistician for Neurocore. She works closely with Neurocore Chief Science Officer Dr. White to analyze program outcomes and facilitate protocol improvement. She has her Master of Science in Biostatistics from Grand Valley State University, where she worked as a statistical consultant and was the lead statistician on grant-funded studies. As a statistical consultant, Kayleah aided in the planning, designing, cleaning, analyzing and reporting of findings for hundreds of studies and dissertations spanning the medical, behavioral, psychological and neurological fields. Proficient in multiple statistical computing languages, she is a certified Base Programmer for SAS9 and writes programs to apply cutting-edge statistical techniques to analyze client outcomes.