Prior to his senior year at Michigan State, Kirk Cousins knew if he wanted to be an NFL quarterback, he needed to take his game to the next level. To make that happen, Cousins teamed up with Neurocore, a company that specializes in optimizing brain performance to help people of all ages achieve their personal and professional goals. With Neurocore’s help and brain-mapping technology, Cousins discovered his brain activity tended to spike in high-stress situations because his mind primarily functioned on the presence of adrenaline. He then worked on techniques to calm his brain activity to improve his performance on the field.
Cousins is the starting quarterback for the Minnesota Vikings and attributes his success in the NFL in part to his vastly improved “brain performance.”
“Certainly, my on-field performance can correlate with my Neurocore work to some degree,” Cousins said. “I’ve found being able to maximize the mental and emotional side to athletics, in turn, helps to maximize the physical.”
“I see it as the next frontier,” Cousins said of training your brain. “If you look at weightlifting in the 1950s and ’60s, not every football player was lifting weights; they weren’t sure about the benefit it would give you. Now everybody has a strength coach; everyone lifts weights. I see brain training as being that next thing, the next frontier.”
Here are four reasons why Kirk Cousins believes brain performance training can help all athletes capitalize on their physical training.